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Agency-Side

An agency is a great setting for an intern or entry-level professional to learn about the business of advertising. Agency professionals manage a variety of accounts with multiple clients, brands, or services. Be prepared to multitask; agencies will work on many projects at once to meet client deadlines, and it’s not uncommon for creatives to work more than 40 hours per week. Agency-side experience is more focused on creativity than ad marketing and can be unpredictable in terms of job security.

Client-Side

The client-side (sometimes called “in-house”) is just as busy, but with a more manageable work-life balance. Teams are collaborative and often specialize in a particular area of an industry. The environment is more corporate than agency life with greater opportunities for mentorship and professional development because job activity and schedules are predictable. There can be pressure to exceed stakeholder expectations and produce outcomes. It is important to note that the client-side experience is more focused on marketing and branding (business) than advertising.

Account Management

Manage the team, develop strategy and marketing plans for client, manage client budget, and serve as liaison between client and agency.

Entry-Level Positions: Account Manager, Advertising Sales Coordinator, Assistant Account Manager

Project Management

Partner with Account Manager to manage a team, manage project schedules, and estimate and coordinate the flow of projects. Interface with internal agency team.

Entry-Level Positions: Project Manager

Media

Develop plans and research the media strategy; meet with media reps from various sites, traffic all complete creative to media sites.

Entry-Level Positions: Media Planner, Assistant Media Planner, Media Buyer

Creative

Responsible for creative direction, copywriting, and presenting ideas and campaigns to the client.

Entry-Level Positions: Art Director, Copywriter, Junior Copywriter, Assistant Art Director

Interactive

Responsible for designing and building all digital components of a campaign: website, banner ads, direct mail, and flash animation.

Entry-Level Positions: Developer, Interactive Designer

Quality Assurance

Review every product that leaves the agency including the copy and the website.

Entry-Level Positions: Quality Assurance, Technical QA

Research and Analytics

Responsible for research regarding consumer trends and behaviors. Review and report metrics data.

Entry-Level Positions: Account Planner, Assistant Research Executive, Research Analyst, Strategist

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